On-page SEO techniques to improve the positioning of your website
The following compilation of SEO On-page srive techniques to improve the web positioning of your page, and can help you reach the first rankings in the search engines:
Meta-title
When it comes to labeling content, it is essential to think about unique titles for each page and publication.
Use statements identifying which keywords are most relevant to certain searches and limit the length of the labels to 60 characters, adding the name of your brand to the end of the text.
Meta descriptions
By using the chosen keywords we have the option of entering a brief description of the page or publication.
As long as it is attractive to read and described with fewer than 155 characters, there is a greater chance that you will receive clicks through the search engine results page.
A short call to action, such as "click here" or "read more" is a great help.
Permalink
It is best to include a keyword or a variation of it in the URL of the page whenever possible.
This helps the bots find your pages and also allows the algorithms to classify them appropriately.
Headings
The proper use of the tags located in the header texts allows search engines to know what your website is about.
Be sure to include at least one H1 tag related to a theme and use other header levels such as H2 or H3 if it makes sense to do so.
Images
Include at least one image within the content and use the keyword or a variant as an alt tag.
It can also be positive to name the image file similar to the keyword before we upload it to the page.
Semantics
Do not repeat the same words over and over again.
Spam never brings quality and we must ensure a better web positioning using synonyms and linguistic variations that give search engines a general idea of ​​what the content is.
This also helps prevent Google from penalizing you for what is termed as over-optimization.
Word Count
The number of words you have on a web page will vary according to the topics, keywords or keywords, the competence and the user's objectives, which we must identify.
To determine the number of words needed on a page, count the number of words on pages that have a higher web positioning for a given keyword.
That will give you a starting point, although we have some references like the minimum of 450 words that the informative web pages almost always guarantee.
Call to Action (CTA)
The pages that we consider most important must be associated with a main action, which is what we prefer the visitor to take into consideration.
In a description of a product, the CTA calls "buy", which is the action that should predominate being clear and easy to execute.
On the home page, it should be easy for users to have access to a way to contact the administrator, and everything related to the language used to call the action should be integrated into the design of the page to attract the attention of the visitor .
Optimization of images and videos
Images and videos add excitement and interest to the multimedia aspect of any page.
It is important to include elements that can break the monotony of the text and maintain the attention of visitors.
The content of the videos and their format must be taken care of to make them consumable by the majority of the public, thus being more shared and beneficial for SEO.
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